Antonette White
Founder & CEO, Let Us S.O.A.R.
Antonette White is a visionary entrepreneur, strategist, and community architect whose life’s work is rooted in service, resilience, and cultural restoration. As the Founder and CEO of Let Us S.O.A.R. (Serve Others Achieve Reciprocity), she leads a groundbreaking public benefit company that empowers Caribbean artists—especially those in reggae and dancehall—to transform their influence into lasting humanitarian legacies.
Driven by lived experience and a deep understanding of generational cycles, Antonette created Let Us S.O.A.R. not just as a business, but as a movement—a platform that equips artists to give back intentionally, build community-based solutions, and lead with purpose. Her model goes beyond traditional artist management by providing the legal, strategic, and operational tools to launch sustainable nonprofit projects, fundraising campaigns, and legacy-driven outreach programs.
Antonette’s leadership is defined by her ability to fuse heart with strategy. Her work has fueled initiatives that uplift single parents, empower underserved youth, and restore dignity to overlooked communities—both in Jamaica and across the diaspora. Through Let Us S.O.A.R., she is helping artists tell a new story: one of impact, reciprocity, and collective healing.
“We’re not just forming nonprofits. We’re forming movements—artist by artist, cause by cause.”
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