Founder & CEO, Let Us S.O.A.R. | Founder & Chairperson, Let Us S.O.A.R. Foundation | Director of Partnership & External Relations
Sherone Antonette White is an accomplished entrepreneur, strategist, legacy builder, and community architect with more than 25 years of management and leadership experience spanning business operations, logistics, project management, entertainment, event production, nonprofit development, community engagement, and organizational strategy.
As the Founder and CEO of the Let Us S.O.A.R. family of organizations in the United States and Jamaica, Sherone provides the vision and strategic leadership connecting the organization’s business, charitable, and community-impact work. She also serves as Founder and Chairperson of Let Us S.O.A.R. Foundation Limited in Jamaica and as Director of Partnership & External Relations, where she cultivates relationships across the corporate, educational, entertainment, governmental, and community sectors.
Sherone’s professional journey is distinguished by the diversity and depth of her experience. Her background includes work as a paralegal and Notary Public, as well as extensive experience in management, entrepreneurship, project coordination, event promotion, artist management, business development, and community-based initiatives. This multidisciplinary background has given her the ability to navigate complex projects, build relationships across industries, mobilize resources, and take ambitious ideas from concept to execution.
A significant part of Sherone’s professional career was built in the newspaper distribution industry, where she worked with many of the most prominent newspaper organizations in the United States. Her experience included distribution operations involving publications such as The Wall Street Journal, The New York Times, the New York Post, the New York Daily News, the Financial Times, and USA Today, among others. Working within an industry defined by strict deadlines and large-scale daily operations strengthened her expertise in logistics, operations management, workforce coordination, problem-solving, accountability, and service delivery.
Her experience in entertainment, artist management, event coordination, and promotion added another dimension to her leadership. Through that work, Sherone developed an understanding of the influence artists and public figures can have beyond entertainment and began exploring ways that influence could be transformed into meaningful and sustainable community impact.
Her commitment to community development predates the formal establishment of Let Us S.O.A.R. Through her work in Jamaica, particularly within Seaview Gardens, Sherone has helped mobilize resources, entertainment, corporate relationships, community participation, and strategic support around initiatives designed to create tangible opportunities for residents.
That work has included the Seaview Gardens Community Assistance Project, originally developed in partnership with Blakkman, as well as the Uplift the Community Health Fair & Benefit Concert, educational initiatives, school-support programs, scholarships, humanitarian assistance, fundraising campaigns, and community-development projects. Her leadership has brought together educators, entertainers, businesses, sponsors, community leaders, public institutions, volunteers, and residents around shared objectives.
Under Sherone’s leadership, Let Us S.O.A.R. has continued to expand its educational footprint. Its work has included student recognition and support programs, school partnerships, learning-recovery and STEM/STEAM initiatives, scholarships, humanitarian relief, and direct assistance to schools and students in underserved communities. The organization’s work following Hurricane Melissa, including support efforts for Slipe Leased Primary & Infant School in St. Elizabeth, reflects her belief that effective community leadership must be capable of responding both to long-term developmental needs and immediate crises.
Sherone has also been instrumental in developing initiatives that connect culture, legacy, and community impact. This includes the Foundation’s recognition of Jamaican recording artist Rodney “Bounty Killer” Price for his longstanding contribution to others and the establishment of the Rodney “Bounty Killer” Price Generational Impact Scholarship, extending that recognition into an ongoing educational opportunity for young people.
At the center of Sherone’s work is the philosophy embodied in the organization’s name: S.O.A.R. — Serve Others Achieve Reciprocity.
She believes that meaningful service should go beyond meeting an immediate need. It should create opportunity, restore dignity, strengthen communities, and empower people to eventually become contributors themselves. For Sherone, reciprocity is not about repayment—it is about creating a continuing cycle in which opportunity received becomes opportunity shared.
That philosophy also defines her approach to legacy building. Rather than viewing legacy simply as what someone leaves behind, Sherone believes legacy is built through the people empowered, opportunities created, institutions strengthened, and communities changed during one’s lifetime.
Through Let Us S.O.A.R., she is bringing together decades of professional experience, entrepreneurship, operational leadership, entertainment, community advocacy, and relationship-building to create an organization designed not simply to provide assistance, but to build structures through which service can become sustainable impact.
“We’re not just forming nonprofits. We’re forming movements- one person, one cause, and one community at a time.”
